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openalexJournal of the Association for Information Systems2026-08-15Cited by 0

Digital Twins and the Reconfiguration of Expertise: Evidence from AI Avatars in Online Healthcare

Hua Lu, Shuang Ma, Xin (Robert) Luo

Artificial intelligence (AI) is increasingly embedded in professional service platforms, yet its impact on individual experts remains poorly understood.This study examines how AI reshapes service demand and expert behavior in online healthcare, a context characterized by capacity constraints and high reliance on human expertise.We focus on the emerging "Physician AI Avatar," a digital twin that automates routine consultations by replicating physicians' knowledge and communication styles.

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openalexJournal of the Association for Information Systems2026-08-15

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openalexJournal of the Association for Information Systems2026-08-15

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openalexJournal of the Association for Information Systems2026-08-15

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openalexJournal of the Association for Information Systems2026-08-15

ECHO: An AI-Driven Social Learning Framework for Social Presence in Asynchronous Online Discussions

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openalexJournal of the Association for Information Systems2026-08-15

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openalexJournal of the Association for Information Systems2026-08-15

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